Power Woman Indra Nooyi: 4 Lessons Students & Professionals Should Learn From Her
Women cannot run companies. Women
cannot manage personal and professional life. Women cannot do this, that and
those.
Except,
they can. They do.
In
a rapidly changing world where women are taking up roles previously only
"destined" for men, PepsiCo Chief Indra Nooyi is an inspiration for
millions. If you too aspire for the stars, dreaming of one day running a multi-billion-dollar
company, check out this list of invaluable lessons from the power woman.
Tips From Indra Nooyi: Career Guidance
For Professionals & Students
Padma
Bhushan Indra Nooyi, the incumbent Chairman and CEO of PepsiCo, is one of the
most powerful women in the world. She's at the helm of affairs in the world's
second-largest food and beverage business (after Nestle) and has been since
2006 - a whopping 12 years already! In 2015, Fortune magazine declared her the world's
2nd most powerful woman. Beyond PepsiCo too, Indra is a force to
behold. She's part of the International Cricket Council Board - the first
independent female director ever.
So,
how did Indra, a girl from a simple Tamil family in Chennai with a regular childhood,
become this magnificent boss-woman?
1. Take Your Education Very, Very
Seriously
This
is an age where brushing off school/college is considered "cool" and
"entrepreneurial". While some dropouts do manage to win without
education, there's no denying this: education is the most potent ingredient for success. The commitment, however, must develop
young, especially while choosing your stream in 10+2 and your subsequent career.
Do
you know Indra's academic background? She earned bachelor's degrees in Physics,
Chemistry and Mathematics from Madras Christian College, Chennai. She then pursued
MBA from IIM Calcutta. It doesn't stop there. She earned a master's degree in
Public and Private Management from the Yale School of Management too.
Throughout her academic life, she pursued several internships to garner
on-field experience.
Tip:
Even for the seriously academic-minded, professional career counselling can be
highly beneficial during 10+2. Seeking this guidance lets you make an optimal
stream/career decision aligned to your aptitude. Even if you're toying with -
and are daunted by - the idea of changing careers at 40, seek expert career
guidance. For instance, at CareerFutura.com, you can take an
in-depth aptitude/psychometric test, at the end of which you'll get a detailed
report on the careers matching your skills and personality!
2. Build a Strategy for Everything
For
any Endeavour to succeed, strategy is paramount. A chaotic, haphazard lifestyle
may seem fun and impulsive and even produce temporary results, but in the long
run, strategy is indispensable for academic and professional success.
Take
Indra's example. While working in PepsiCo, she identified the core problem
affecting sales: a shift in consumer preferences to healthier lifestyles. This
was a situation that only strategic intervention could address. Indra organized
a redirection of all PepsiCo products into three categories: "fun"
(say, regular Pepsi), "better" (diet Pepsi), and "good"
(say, oatmeal). Then, she directed the company's funds to the "good"
category, which eventually meant that even the other two categories became
healthier and hence, more coveted!
Did You Know?
One
of the best examples of Indra's strategic brilliance is her handling of the
water crisis associated with PepsiCo in India. Since early 2000, PepsiCo was
getting ire for wasting water in India - a country already grappling with water
shortage. Indra strategized a country-wide “positive water balance” program to
understand and address this problem. By 2009, according to media reports,
PepsiCo had managed to restock 6 billion+ liters of water in India - much more
than PepsiCo's average intake of five billion liters! Eventually, the program
was extended to other countries too. Who says a corporate career cannot be
philanthropic?
3. Diversify Your Skills &
Approach
What
worked for you to ace class Xth exams is not going to work in 10+2,
and definitely not for entrance exams. Likewise, the approach you need for an Engineering
career is very different from the requirements of Advertising. This is why, if
you seek career
counselling for professionals, the top suggestion you'll get is to tailor
your approach to the situational need.
Check
out how Indra did it. She started her
career with ‘Total’, a British textile company, and then moved on to ‘Johnson
& Johnson’. From here, she completely shifted domains to Motorola and Asea
Brown Boveri (an automation technology company), and finally to Pepsico.
Over
the years, Indra diversified for the various brands she handled, from the
woman-centered Stayfree at J&J to tech-based products at ABB and food and
beverages at PepsiCo. At PepsiCo, Indra even led the formation of ‘Tricon’ (now
“Yum! Brands”) that comprises KFC and Pizza Hut, among others.
Remember
- diversification should also comprise non-work-related activities to re-energies
your brain. Indra reportedly does this by fishing - a therapeutic hobby. During
her college days, her hobbies were "wilder": all-girls’ cricket team
and rock-band!
4. Never Grow Complacent
Satisfaction
is good; complacence isn't. Whether you're a student or a professional, grow
constantly. The day you stop is when you're no longer an asset. Indra, even
after her marvelous achievements, never stops persevering. Since her joining, PepsiCo's
profit has reportedly grown from $2.7billion to $6.5billion in 2014! She's always
exploring new arenas, such as leading sub-brands Quaker, Tropicana and Gatorade
to success.
Indra,
you inspire! Let's take a leaf from her book as we continue on our own academic
and professional
journey.
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